var FADER_TEXT_INDEX = 0;
    var FADER_TEXT = [];
    var FADER_LOCATOR = "";
    var FADER_INTERVAL = 3800;
    function fadertext_fadein_done() {
        setTimeout(fadertext_fadeout, FADER_INTERVAL);
    }
    function fadertext_fadeout() {
        var fadertext = $(FADER_LOCATOR);
        fadertext.fadeOut("fast", fadertext_fadein);
    }
    function fadertext_fadein() {
        var fadertext = $(FADER_LOCATOR);
        fadertext.html(FADER_TEXT[FADER_TEXT_INDEX]);
        fadertext.fadeIn("fast", fadertext_fadein_done);
        FADER_TEXT_INDEX = (FADER_TEXT_INDEX + 1) % FADER_TEXT.length;
    }

    function setup_fade_text(fader_text, fader_locator, fader_interval) {
        FADER_TEXT = fader_text;
        FADER_LOCATOR = fader_locator;
        if (fader_interval) {
            FADER_INTERVAL = fader_interval;
        }
        fadertext_fadein();
    }
    function setup_fade_text_adexcel() {
        setup_fade_text([
            "Your Personal Ad Network",
            "Social Advertising Technology",
            "Publishers Social Network",
            "Empowering Advertisers & Publishers"
        ], ".topbarfadertext");
    }